The book and the system · by Tradie Coach

Busy isn't the same as profitable. Put the profit in your pocket.

Profit In Your Pocket is Paul Rogers' guide to pricing, margins and cash in the bank. It gives you a simple system to know your real numbers, quarantine your tax and wages, and bank a profit from every job.

Business Coach of the Year 2021 Business Coach of the Year 2026 finalist International Business Coach of the Year 2021 finalist
Profit In Your Pocket by Paul Rogers
By Paul Rogers

Sound familiar?

Flat out all year, and nothing to show for it

The work's there. The invoices go out. But when the BAS lands or wages are due, the money's gone and you're not sure where. Profit isn't luck, and it isn't about landing bigger jobs. It's a system.

Without a system
Profit in your pocket
Checking the bank balance to see if you can pay the bills
Knowing your real numbers every week
Tax time dread and nasty ATO surprises
Tax set aside before you can spend it
Pricing jobs on gut feel
Knowing your margins and which jobs make money
Paying yourself last, if at all
Wages and profit quarantined from every payment
One big pot of money that never adds up
Five accounts, each with a job to do
Busy, but not much in the bank
A profit banked from every job

The book

Profit In Your Pocket

The Tradie Guide to Pricing, Margins and Cash in the Bank

This book gives you a three-part system for a profitable trade business: know your real numbers, split every dollar across purpose-built accounts, and automate it so the profit is taken out before you can spend it.

Inside, you'll find:

PART 1
See where you really stand. Understand your financial reality and run the Tradie Profit Analyser™.
PART 2
Set up the system. The Tradie Five™ accounts and the Tradie Profit Allocator™.
PART 3
Keep it running. Monitor and adjust, then follow the Tradie Five in Five™ 30-day roadmap.
PART 4
Your path to financial freedom. The next steps once the system is running.
Profit In Your Pocket by Paul Rogers

Seven chapters. One system. A 30-day roadmap to put it in place without the overwhelm.

The system in the book

Three steps to a profit you can bank

Profit In Your Pocket turns money management into a routine. Know your numbers, give every dollar a job, and let the system do the rest.

STEP 01

Tradie Profit Analyser™

Shows you exactly where your money is going, what your margins really are, and where the profit is leaking out.

STEP 02

The Tradie Five™

Splits your income across five purpose-built accounts, so your tax, wages, expenses and profit are quarantined before you can spend them.

STEP 03

Tradie Profit Allocator™

Turns it into a repeatable habit. Every payment that comes in is split to the right place automatically.

30 DAYS

Tradie Five in Five™

A step-by-step 30-day roadmap to put the whole system in place without overwhelm and start seeing real results.

The book gives you the system. The Get Off The Tools!! Program builds it into your business.

Who it's for

For tradies who want the money to add up

Whether you're on your own or running a crew, the system works the same way. It just scales with you.

Sole traders

Get your numbers straight from the start, pay yourself properly and stop getting caught out at tax time.

Growing trade businesses

Control the cash flow as the team and the jobs get bigger, and bank a profit from every job, not just the good ones.

Stressed-out owners

End the tax time dread. Know what's coming, have it set aside, and sleep at night.

ElectriciansPlumbersBuildersCarpentersLandscapersPaintersRefrigeration & HVACConcretersTilersRoofers

The Get Off The Tools!! Program

Don't just read it. Build it with a coach.

Knowing the system is one thing. Having it set up in your business, with a coach holding you to it, is what puts the money in the bank. The Get Off The Tools!! Program is Tradie Coach's 12-month coaching program. It takes the book and builds it into your business, one session at a time.

  • A specialist finance coach to set up your numbers, accounts and allocations with you
  • A weekly scorecard for revenue, gross margin, cash in the bank and quote win rate
  • Charge-out rates and quote templates that protect your margin
  • 36 sessions over 12 months, delivered online wherever you are in Australia
Tradie Blueprint® OSYour business, built in
NumbersWeekly scorecard · margin · cash
Pricing & quotingCharge-out rates
Leads & salesQuote win rate
Team playbookSOPs & checklists
Coaching hubNotes & actions
AI & automationNext up
Built with you

How to get started

Read it. Book it. Build it.

Start with the book, talk to us about your numbers, then build the system properly with a coach beside you.

1

Read the book

Profit In Your Pocket shows you where your money is really going and how the Tradie Five™ system puts profit aside first.

Get your copy

2

Book a discovery call

A free 45-minute, 1:1 call. We look at your numbers, where the profit is leaking, and what it would take to fix it.

Book a call

3

Build it with us

If the program is a fit, you're matched with your Lead Coach and start building the system inside Tradie Blueprint® OS straight away.

The Get Off The Tools!! Program

About the author

From apprentice sparky to Business Coach of the Year

Paul Rogers started as an apprentice electrician at 16 and went on to a 25+ year career in business management before following his passion for coaching. Inspired by his late mentor, he founded Tradie Coach to give tradie business owners the education, mentoring and accountability he never had.

Today Tradie Coach runs a team of specialist coaches working with trade businesses across Australia.

I'm free to enjoy life. That's what's really important. Paul Rogers · Founder, Tradie Coach
Business Coach of the Year 2021 Author of four books

Trade businesses we've worked with

J Turner Constructions · Sparrow Electrical · Ready Set Paint · Klein Plumbing and Gas · Treloar Building and Construction · KG Refrigeration · Bice Electrical · PPH Electrical · Envision Building · South Adelaide Plumbing and Gas

Questions

Common questions

Do I need to be good with numbers?

No. The book is written for tradies, not accountants. It walks you through what to look at, what it means and what to do about it, one step at a time.

Does this replace my accountant or bookkeeper?

No. The system works alongside them. Your accountant looks after compliance and tax returns. Profit In Your Pocket is about how you manage the money day to day, so there's always enough set aside and a profit left over.

How long does it take to set up?

The Tradie Five in Five™ roadmap in the book takes you through the whole system in 30 days, in small steps that fit around your work.

What happens on the discovery call?

It's a free 45-minute, 1:1 conversation about your business: your numbers, where the profit is going, and what you want the business to look like. If the Get Off The Tools!! Program is a fit, we'll explain how it works. If it isn't, you'll still leave with a clearer picture of your next step.

How much does the Get Off The Tools!! Program cost?

It depends on your business and the pathway that suits it. We'll walk you through the options on the discovery call, including upfront or monthly payments.

Ready to put the profit in your pocket?

Book a discovery session. We'll look at your numbers, where the money is leaking, and what the Get Off The Tools!! Program would involve for you.

45minute session1:1with a coach$0no obligation
Book a Call

Tradie Blueprint® and Get Off The Tools!!® are trade marks of Tradie Coach. Tradie Profit Analyser™, The Tradie Five™, Tradie Profit Allocator™ and Tradie Five in Five™ are trade marks of Tradie Coach. © 2026 Tradie Coach. All rights reserved.

Results vary depending on education, effort, application, experience and background. Nothing on this website constitutes investment, financial, tax, legal or other professional advice. It is general information only, and you should obtain your own independent advice before acting on it.